São Jorge Brewery – Brand & Label Design
The project
Based on a detailed briefing, I Designed a complete visual communication project, involving the creation of a new brand identity, new labels for the beers, as well as promotional materials and management of social media profiles and content.
The Drawings
Detailed hand-drawn illustrations bring to life the medieval fantasy stories written for each one of the labels.
The Labels
Each label tells a different story, created to give more background to the illustrations. I combined textures of ancient parchments, images of arabesques and mythological creatures, evoking a visual style inspired by medieval fantasy games and RPGs.
The Contents
The new visual identity was also used in various graphic designs for social media.
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