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MLtax – Naming & Brand Design

The Client

The Martins & Lemos office is seeking the creation of a new brand, taking into account its strategic planning, products, client portfolio, and the relationship with Martins & Lemos Tax Intelligence.

The project

The objective was to create a new consulting company brand - Starting by name & tagline definition, logo creation, communication plans, visual identity and website development.

NAMING THE COMPANY
DESIGN THINKING
  • Project Roadmap
  • Design sprint sessions
  • Final name & tagline proposition
  • Validation with stakeholders
BRAND IDENTITY
GRAPHIC DESIGN
  • Logo & Icon Creation
  • Colors & Typography
  • Visual Identity manual
  • Styleguides

Website

Front end development with WordPress for easy updating and content posting.

MLtax Consulting Website

Notes

Strategic & Marketing Plans created and executed by Lolla Vasconcelos

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